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Buena Vibra came to us with a unique challenge: to redesign the identity of a brand dedicated to crafting experiences for the modern world.
This was a project that required time, introspection, and a lot of heart. It was a deeply personal journey where we poured our best energy into reimagining a brand that redefines culture—or “cooltura,” as they call it. Buena Vibra’s obsession with giving people a voice and shaping urban movements inspired us to create an identity that amplifies their mission and connects with their ever-evolving audience.